Meet The TEam
expert guides on your customer experience climb
We design smart post-sales strategies, build strong operational foundations, and deliver measurable results that drive growth. Our commitment is to empower your business to create exceptional customer experiences that fuel long-term success and sustainable performance improvements.
Our Mission
Our mission is to leverage real-world post-sales expertise to help our customers design smart strategies, build strong foundations, and deliver measurable results. Through our signature 5-prong approach, we transform post-sale operations into engines of growth, efficiency, and long-term success.
Our Vision
We strive to create seamless customer journeys that foster loyalty and retention, enabling businesses to achieve sustainable growth through exceptional experiences.
Meet the leadership team
Katie Yagodnik
Co-Founder
With over two decades of leadership experience across Sales, eCommerce, Customer Success, Operations, and Customer Marketing, Katie brings a 360° view of the customer experience—and she uses it to make big things happen.
Katie is all about impact. Whether it’s designing digital programs that scale, refining operational processes, or helping teams deliver better, faster, and smarter results, she thrives at the intersection of strategy and execution. Her superpowers include creating composable customer journeys, championing the voice of the customer, and building data-driven foundations that teams can actually use.
Katie spent 20 years at Monster.com in a variety of leadership roles and business segments, where she developed a reputation for her strategic mindset, her ability to anticipate challenges before they appear, and her gift for making cross-functional collaboration feel effortless.
Katie was recently honored with the 2024 Outstanding Woman in Customer Success Award, recognizing her expertise in designing composable customer journeys, optimizing data, developing voice of the customer strategies, and building scalable operational foundations. Her work empowers organizations to take meaningful action at scale. Click here to learn more about the award.
When she’s not busy solving churn or scaling customer programs, Katie is at home in Indianapolis, navigating the lively adventures of being a proud mom to 17-year-old triplet daughters (yes—three teenagers at once!). Her life is full, fast-paced, and fueled by a passion for helping others do their best work.
Katie’s not just a leader—she’s a thought leader, regularly sharing her insights through webinars, presentations, and industry sessions. Her colleagues describe her as reliable, lightning-fast, and always focused on what matters most—for the business and for the customer.
Kristin Hallas
Co-Founder
With more than 20 years of experience spanning Customer Success, Data Analytics, Customer Service, and Operations—including 15+ years in leadership roles—Kristin Hallas brings a deeply cross-functional perspective to every engagement at SFE Advisors.
Kristin is passionate about building what works—and making it scale. Whether she’s designing retention strategies, implementing journey frameworks, or helping teams align around customer outcomes, she thrives at the intersection of strategy, execution, and experience. She’s led Customer Success across multiple SaaS industries and most recently guided clients at a leading CS platform provider, helping them build scalable, impactful programs from the ground up.
Her superpowers? Turning complex customer journeys into measurable business impact, aligning internal teams around a shared customer vision, and driving operational excellence without the bloat. Kristin is known for her clarity, speed, attention to detail, and ability to make even the most ambitious customer programs feel achievable.
Kristin was recently honored with the 2024 Outstanding Woman in Customer Success Award, a recognition of her passion for cultivating meaningful client relationships and her commitment to empowering teams to deliver exceptional value. With a results-driven mindset, she consistently meets targets within defined timelines while maintaining a strong focus on excellence and continuous improvement. Kristin is well-equipped to navigate the ever-evolving landscape of Customer Success with both proficiency and dedication. Her work enables organizations to take meaningful action at scale. Click here to learn more about the award.
When she’s not leading transformation for clients, Kristin resides in Chandler, Arizona, where she’s a dedicated wife and proud mom to a 16-year-old daughter and a 14-year-old son who keep life dynamic and joyfully unpredictable with all their activities. She balances her commitment to her customers’ success with a deep commitment to family—and brings that same balance and intention to every engagement.
Kristin isn’t just a customer success leader—she’s a trusted partner in building businesses that grow through exceptional customer experience.